Knowledge in Hospitality

What if your hotel knew all its guests so well that it could anticipate their every need—before they even voiced it? Imagine a business traveler arriving to find their favorite coffee already brewing in the room, or a family on vacation receiving a tailored list of kid-friendly activities the moment they check in. This level of personalization isn’t magic—it’s knowledge, powered by data. High luxury groups such as Four Seasons, Mandarin Oriental and Rosewood have built their reputation on outstanding service through personalisation and now thanks to AI every hotel is able to scale the same magic using the right data, structured in the right way. 

If you only retain one information from this chapter it must be that intelligence, whether human or artificial, needs to be fed by knowledge. In AI terms knowledge is called data and AI requires a lot of it, so much that it is called “Big Data”.