Hotel Distribution Strategy

How to escape AI commodification? How to avoid the unique identity of your hotel being grinded out by algorithms? 

Our experience managing large marketing budgets for travel and hotel companies taught us two things:

• Find what makes your hotel unique
• Build unique content and campaigns
• Push this uniqueness on the right channels 

Pushing your property's uniqueness is key but remember that each channel has its own rules and you break them at your own peril.

To keep it simple: 

There are overcrowded channels like OTAs and metasearch platforms, where competition is fierce and visibility is limited, this is where AI’s ability to cut through the clutter is invaluable.

There are quiet channels like direct websites or niche marketplaces where AI helps find the right audience, the right messages then scale and refine personalization and maintain consistency through automation.

Understanding how to deploy and use AI across these contrasting environments is key to mastering modern hotel marketing and that’s where we turn next.