
Frederick Buhr started his career by opening the Peninsula in NYC before jumping into tech. He co-created one of the first web agencies dedicated to travel and hospitality, joined the US teams that built the first travel vertical OTAs in the early 2000 and has managed AI related projects since 2020.
Jean Pierre Trevisan curated and delivered some of the best experience in hospitality known to people : as top executives of Hotel Ritz, Hotel Crillon and Hotel Lutetia in Paris, he contributed to elevate hospitality to a degree of refinement to match the legendary city of light and the expectations of the most demanding guests in the world.
Hospitality intelligence now unfolds into multiple dimensions. Human intelligence must now collaborate with artificial intelligence, blending human expertise with machine capabilities to scale operational efficiency and guest experience.
Intelligence needs knowledge. The potential energy of intelligence is always waiting for input to transform into impactful actions. Knowledge comes from a lot of information, so much information that it is called “Big data”.
Integration of intelligence and knowledge is where the tires hit the road. Success hinges on people, product, process. To foster effective adoption, organizations must leverage collective learning
Today, the operational layer of any hotel is managed by humans. In the future, it will become the domain of AI and this entire process will be fully automated. Reservations, room assignments, cleaning logistics, billing, and inventory management...
Ultimately, while efficiency and optimization are valuable, they should not come at the cost of creativity, identity, and guest experience. Algorithms should not grind out the unique identity of your hotel.
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